GlobalTix was founded by brothers Chan Chee Kong (COO) and Chee Chong (CEO) in 2014 after noticing that the tours and activities segment did not have a GDS in the same way airlines and hotels do.
The capital will be used to accelerate GlobalTix’s growth and its expansion in key Asia markets. The company has already grown its presence to Singapore, Indonesia, Thailand and the Philippines.
Since WiT’s interview with GlobalTix in early 2017, the startup was cash-flow even and had raised at leased USD$2M in Series A funding in 2016. It was saw approximately $45-50 million in transactions annually. Now, it handles over US$75 million-worth of transactions annually, working with larger-scale attractions such as Universal Studios and KidZania.
Said Chee Chong, “Although [GlobalTix] already covers inventory for attractions across Asia, we realise that we can do even better by learning from the success of our coverage of tours and attractions in Singapore, and repeating that model by investing in having a direct presence in the key in-bound tourism markets in Asia.”
GlobalTix acts as a cloud-based marketplace for merchants and travel agents, its ticketing system being the unifying element. Travel partners and merchants can manage their distribution and revenue as well as collaborate and create appealing ticket bundles that effectively target consumers.
Now, the founding brothers’ focus is set on developing a long-term strategy. “Our [success] depends on our ability to innovate and improve, so that more merchants across Asia, however big or small, can benefit from our technology and a global marketplace. This requires not just funds, but expertise in scaling,” said Chan Chee Kong (CEO, GlobalTix).
By Marissa Trew (webintravel.com)