MakeMyTrip<\/a> operates in a highly competitive market where travellers have more choice than ever. Selection and price matter, but increasingly, differentiation comes from giving travellers access to experiences and offers they cannot easily find elsewhere.<\/p>\nGlobalTix works with MakeMyTrip to expand access to global experiences, combining direct merchant relationships across Asia-Pacific with API connectivity that helps automate distribution at scale.<\/p>\n
At a Glance<\/h4>\n
MakeMyTrip connects to GlobalTix through API to access and distribute travel experiences across multiple markets. Inventory, availability, pricing and bookings flow between both platforms, supported by GlobalTix\u2019s direct merchant network and local market expertise.<\/p>\n
The Challenge<\/h4>\n
As more travel platforms expand into tours, attractions and activities, simply having a broad selection is no longer enough. For MakeMyTrip, the opportunity was to access the right experiences for Indian travellers while keeping an increasingly large and diverse supply network easy to manage.<\/p>\n
Doing this across multiple destinations meant solving several challenges:<\/p>\n
\n- Accessing differentiated supply.<\/strong> Building direct merchant relationships across multiple markets takes significant time and resources.<\/li>\n
- Managing supply at scale.<\/strong> Inventory, availability, pricing and bookings need to stay aligned as the catalogue grows.<\/li>\n
- Localising for Indian travellers.<\/strong> Global supply needs to be selected and positioned around local market needs.<\/li>\n
- Scaling efficiently.<\/strong> Adding new destinations and products should not create the same increase in integrations and manual work.<\/li>\n<\/ul>\n
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