Overview
As one of Singapore’s leading educational attractions, Science Centre Singapore welcomes a diverse mix of visitors — from families and international travellers to schools, corporate groups and staff.
Each audience comes with different booking, scheduling and admission requirements. Science Centre Singapore needed a flexible ticketing infrastructure that could support these different journeys while making day-to-day operations simpler for the team managing them.
GlobalTix works with Science Centre Singapore to bring these journeys together on one platform — connecting ticketing, group bookings and distribution while giving the team greater control over everyday configurations and changes.
At a Glance
Science Centre Singapore uses GlobalTix to manage ticketing across public admissions, school visits, corporate and staff bookings, and B2B distribution. Bookings, inventory, scheduling and admission are brought together within one platform, with self-service tools that allow the team to manage more of its day-to-day operations independently.
The Challenge
Not every visitor books an attraction in the same way. A family purchasing admission tickets has very different requirements from a school organising an educational visit or a company coordinating a corporate booking.
Supporting these different journeys while keeping operations manageable meant solving several challenges:
- Managing different booking journeys. Public visitors, schools, corporate groups and staff each require different booking, scheduling and admission workflows.
- Coordinating group bookings at scale. School programmes and corporate visits require structured scheduling and booking capabilities alongside regular public admissions.
- Reducing operational dependency. Corporate and staff bookings often had to be managed internally, while promotions could require vendor support to configure — adding coordination and turnaround time for routine changes.
- Keeping sales and operations connected. Direct bookings and B2B distribution need to draw from the same underlying inventory while giving the team visibility and control across channels.
The Solution
GlobalTix brings Science Centre Singapore’s different booking journeys into one connected ticketing infrastructure. Beyond supporting multiple visitor segments, the platform gives the operations team greater control over day-to-day configurations — making it easier to manage bookings, promotions and changes independently.
Flexible ticketing for different visitor journeys
Public admissions, school visits, corporate groups and staff bookings can each follow the workflows they require while remaining part of the same ticketing operation.
Self-service operational control
The team can manage corporate and staff bookings, configure promotions and make routine changes directly on the platform — reducing the need to wait for external support for everyday tasks.
Connected distribution
B2B distribution connects into the same inventory and booking environment, allowing Science Centre Singapore to reach travel trade partners without creating a separate operational layer.
One view across the operation
Bookings, inventory, scheduling and ticket validation come together within one platform, giving the team greater visibility across visitor segments and sales channels.
The Impact
The result is a more flexible operating model that supports the different ways people visit Science Centre Singapore, while giving the team greater ownership of the day-to-day work behind those journeys.
This creates:
- Greater flexibility across visitor segments. Different booking journeys can be supported without requiring separate ticketing systems.
- More control for the operations team. Routine bookings, promotions and configurations can be managed directly on the platform.
- Less time spent on manual coordination. Greater self-service reduces reliance on external support and shortens the turnaround time for everyday changes.
- A more connected operation. Public admissions, group bookings and B2B distribution can be managed through the same underlying infrastructure.
Together, this gives Science Centre Singapore a more flexible way to manage complex visitor journeys — while giving its team greater control and more time to focus on the operation itself.
Managing Complex Visitor Journeys?
Bring different booking flows, visitor segments and sales channels together through one flexible ticketing infrastructure — built around the way your attraction operates.
