Overview
As one of Asia-Pacific’s leading digital travel platforms, Agoda has expanded beyond accommodation to give travellers more ways to experience a destination through its Activities offering.
Growing the category across markets such as Thailand requires more than adding supply. Inventory needs to stay accurate as bookings happen, fulfilment needs to be seamless, and the right merchant partnerships can help turn supply into demand.
GlobalTix works with Agoda to connect these pieces — bringing regional attraction supply, real-time inventory connectivity and merchant campaign opportunities together through one distribution infrastructure.
At a Glance
Agoda connects to GlobalTix to access and distribute attractions and experiences across Asia-Pacific. Inventory, availability, pricing and bookings are synchronised in real time, while digital fulfilment and direct merchant relationships support the category from booking through to redemption and campaign activation.
The Challenge
Scaling an Activities category across Asia-Pacific means connecting a diverse ecosystem of attractions, operators and ticketing systems while maintaining the consistency travellers expect from a global booking platform.
As Agoda expanded across high-demand destinations, several challenges needed to be addressed:
- Connecting supply across different systems. Attractions and operators use different ticketing technologies and workflows, making individual connections difficult to scale.
- Keeping inventory accurate in real time. Pricing, availability and inventory need to remain synchronised as booking volumes and the number of connected experiences grow.
- Digitising the fulfilment journey. Offline confirmations and physical ticket exchanges create unnecessary friction between booking and admission.
- Turning supply into demand. Growing the category requires more than listing inventory; merchant relationships can also create opportunities for targeted campaigns that drive bookings.
The Solution
The partnership creates a connected distribution layer between Agoda and attractions across Asia-Pacific. Supply, availability, bookings and fulfilment flow through the same infrastructure, while direct merchant relationships create additional opportunities to activate demand.
Connected regional supply
GlobalTix’s merchant network gives Agoda access to attractions, tours and ticket types across Asia-Pacific through an established connection, making it easier to expand supply across markets.
Real-time inventory connectivity
Inventory, availability and pricing update between systems in real time, helping keep what travellers see on Agoda aligned with what is actually available to book.
Digital booking and fulfilment
Instant confirmation and digital vouchers connect the journey from booking through to redemption, reducing reliance on offline confirmation and physical ticket exchanges.
Merchant campaigns that drive demand
Beyond connecting inventory, direct merchant relationships create opportunities for Agoda to run targeted campaigns around specific attractions and ticket types — helping actively drive demand for the Activities category.
The Impact
The partnership gives Agoda a scalable way to grow its Activities offering while keeping the underlying supply, inventory and fulfilment connected as the category expands.
By combining real-time connectivity with direct merchant relationships, Agoda can scale both the operational and commercial sides of the category:
- Expand regional supply efficiently. More attractions and experiences can be introduced through an established distribution connection.
- Maintain real-time accuracy. Inventory, availability and pricing remain synchronised as more products and transactions come online.
- Create a smoother traveller journey. Instant confirmation and digital vouchers reduce friction between booking and redemption.
- Drive demand through merchant campaigns. Direct collaboration with attractions creates opportunities to actively promote relevant products and generate bookings.
Together, this creates a stronger foundation for Agoda to grow Activities across Asia-Pacific — adding more experiences while keeping the category connected, efficient and commercially active.
Looking to Scale Your Experiences Category?
Connect regional supply, real-time inventory and merchant opportunities through one distribution infrastructure — built to grow with your experiences business.
