Overview
As the travel experiences platform by Singapore Airlines, Pelago operates in a competitive market where differentiation goes beyond having more things to book. The opportunity is in how experiences are curated, packaged and brought to market in ways that give travellers something distinctive.
GlobalTix works with Pelago across supply, distribution and merchant partnerships — supporting access to experiences across the region while creating opportunities to develop differentiated products such as the Pelago Pass, which brings multiple experiences together in a single offering.
At a Glance
Pelago works with GlobalTix to access regional supply, develop bundled products and build commercial partnerships with merchants. The relationship combines GlobalTix’s merchant network and distribution infrastructure with in-market expertise to support both everyday supply and new product opportunities.
The Challenge
For travel platforms, a large catalogue alone is becoming less of a differentiator. Creating products that stand out requires the right supply, strong merchant relationships and the ability to bring multiple experiences together without creating additional complexity behind the scenes.
For Pelago, this meant solving several challenges:
- Finding the right supply. Building differentiated products requires experiences that work well together, not simply adding more inventory.
- Bringing multiple merchants together. Bundled products like the Pelago Pass require coordination across different attractions and partners.
- Managing complexity behind the product. Inventory and availability across multiple experiences need to stay aligned as the product scales.
- Creating opportunities beyond distribution. Stronger merchant relationships can open the door to joint campaigns, commercial partnerships and new ways to bring products to market.
The Solution
The partnership brings together supply, technology and merchant relationships to support how Pelago develops and scales travel products. Beyond connecting individual experiences, the model creates room for curation, bundling and commercial collaboration across the ecosystem.
Curated access to regional supply
GlobalTix’s merchant network gives Pelago access to attractions and operators across the region, creating a broader pool of relevant experiences from which new products and opportunities can be developed.
Infrastructure for experience passes
Products such as the Pelago Pass bring multiple attractions and experiences together into a single offering, supported by the inventory and connectivity needed to manage participating products behind the scenes.
Merchant partnerships beyond supply
The relationship extends beyond inventory connectivity. GlobalTix helps facilitate collaboration between Pelago and merchants, creating opportunities for joint marketing initiatives, campaigns and stronger commercial partnerships.
In-market expertise
GlobalTix’s regional teams bring local merchant relationships and market knowledge, helping identify relevant supply and partnership opportunities across the region.
The Impact
The partnership creates a more flexible way to turn regional supply into differentiated products and partnerships — giving Pelago more ways to create value beyond individual experience listings.
By bringing supply, technology and merchant relationships together, Pelago can develop new products while keeping the underlying operation scalable:
- More differentiated products. Individual experiences can be curated and packaged into offerings such as the Pelago Pass.
- A scalable model for passes. Multiple experiences can be brought together into a single product while the underlying inventory and connectivity remain manageable.
- Stronger merchant partnerships. Closer collaboration creates opportunities for joint campaigns, commercial initiatives and new product ideas.
- More opportunities across the region. Local merchant relationships and market expertise help surface relevant supply and partnership opportunities as Pelago grows.
Together, this creates a more scalable way for Pelago to turn regional supply into distinctive travel products and partnerships that give travellers more ways to experience a destination.
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Bring multiple attractions and experiences together into one bookable product — with the inventory, connectivity and infrastructure to manage it at scale.
