Strategic Partnership Strengthens International Distribution of Japan’s Leisure and Experience Offerings — Connecting Local Supply with Global Travel Trade Demand
TOKYO / SINGAPORE — 26 February 2026 — GlobalTix, a global B2B ticketing and distribution platform for attractions and experiences, has partnered with Asoview, one of Japan’s leading platforms for leisure activities and experiences, in a strategic move to expand international access to Japanese experiences.
Under the partnership, GlobalTix will connect Japan’s experience providers with global travel trade partners, pairing Asoview’s deep domestic supply and market expertise with GlobalTix’s established international B2B distribution network. The collaboration is designed to make Japanese experiences more discoverable and bookable for travel sellers across Asia and other key source markets. Japanese operators stand to gain broader exposure to international travel trade partners beyond the domestic market, while global resellers gain more efficient, centralized access to curated Japan experience content through a single connected ecosystem.
“Japan continues to be a highly attractive destination for global travellers, with experiences playing an increasingly important role in shaping travel decisions,” said Chanel Leong, Chief Commercial Officer of GlobalTix. “By working closely with Asoview, we’re strengthening Japan’s connection to Asia’s travel ecosystem — enabling greater access to regional demand for Japan’s experiences ecosystem, while helping travel resellers discover and sell Japan products more easily through a single, trusted connection.”
Supporting Long-Term Growth Across the Experiences Sector
Masaru Ito, Manager of the Resale Business at Asoview, said the partnership extends the international reach of Japanese experiences through a proven distribution network, while giving Asoview’s operator partners access to overseas demand without compromising the standards expected of Japanese experiences.
The partnership reflects both companies’ shared focus on improving connectivity and operational efficiency across the experiences sector — supporting sustainable growth for operators and resellers alike, and smoother booking journeys for travellers exploring Japan.
About GlobalTix
Founded in 2013, GlobalTix is the leading reservation and distribution platform in Asia-Pacific for attractions, tours, and activities. The platform provides end-to-end solutions, enabling its partners — including renowned attractions like Mount Faber Leisure Group, Taman Safari Indonesia, and Jewel Changi Airport — to seamlessly connect with travel agents worldwide. GlobalTix also partners with major industry players such as Singapore Airlines and numerous global online travel agents.
For more information, visit www.globaltix.com.
About Asoview
Guided by the mission “Bringing Play into Life,” Asoview Inc. is working toward a society where leisure is as essential to a fulfilling life as food, clothing, and shelter. The company operates “Asoview!”, Japan’s leading booking platform for attractions and activities, partnering with approximately 10,000 operators nationwide.
