Hire reinforces GlobalTix’s growing role as the primary gateway for global attractions seeking access to Asia — a market now defined less by whether to enter, and more by how to enter at scale
SINGAPORE / LONDON — 3 February 2026 — GlobalTix, a leading global B2B ticketing and distribution platform for attractions and experiences, today announced the appointment of Alex Piccone as Commercial Director for Europe, the UK, and the Americas.
The appointment underscores GlobalTix’s growing investment in Europe and the Americas as it strengthens its role as the primary gateway for global experience providers looking to tap into Asia’s rapidly accelerating outbound travel demand.
As outbound travel from Asia continues to surge, the region has become one of the most important source markets for global attractions and experiences — yet remains under-served for many European and American operators due to fragmented distribution channels and operational complexity on the ground.
A Strategic Point of Contact for the West
In his new role, Alex will serve as the strategic point of contact for organisations looking to activate Asia as a growth market — from attraction operators and ticketing platforms seeking broader distribution, to channel managers looking to diversify their experience portfolios. Through GlobalTix, partners plug into a network of more than 15,000 OTAs, wholesalers, and travel partners across Asia, while also connecting with 180,000+ experiences on the platform — enabling them to test new markets, scale demand, and grow without the complexity of multiple integrations or local contracts.
“Asia is no longer an emerging opportunity — it is a core growth market for global attractions,” said Chanel Leong, Chief Commercial Officer of GlobalTix. “For many operators, the challenge isn’t whether Asia matters, but how to enter the market in a way that is scalable and commercially viable. Alex’s role is to simplify that decision and position GlobalTix as the natural entry point into Asia for operators looking beyond their traditional source markets.”
15 Years at the Intersection of Attractions and International Distribution
Alex brings more than 15 years of international commercial leadership experience across tours, attractions, and cultural institutions, with a strong track record helping operators expand distribution, unlock new source markets, and build sustainable long-term growth strategies.
“Asia is becoming too important to ignore,” said Alex Piccone. “Demand is growing faster than many operators are prepared for, and those who move early will be best positioned for long-term growth. GlobalTix offers a clear, low-risk entry point — and I’m excited to help operators unlock new demand and future-proof their distribution.”
The appointment reinforces GlobalTix’s commitment to building a genuinely connected global travel ecosystem — one in which operators and resellers worldwide can connect, discover, and distribute experiences through a single, unified platform.
About GlobalTix
Founded in 2013, GlobalTix is a leading reservation and distribution platform in Asia-Pacific for attractions, tours, and activities. The platform provides end-to-end solutions, enabling its partners — including renowned attractions like Mount Faber Leisure Group, Taman Safari Indonesia, and Jewel Changi Airport — to seamlessly connect with travel agents worldwide. GlobalTix also partners with major industry players such as Singapore Airlines and numerous global online travel agents.
For more information, visit www.globaltix.com.
