CASE STUDY

GetYourGuide: Connecting Asia’s Experiences with Global Demand

Overview

As one of Europe’s leading travel experiences platforms, GetYourGuide connects travellers with tours, attractions and activities around the world. As demand for Asia continues to grow, building a strong regional offering means accessing experiences across diverse markets while maintaining the reliability and consistency travellers expect.

GlobalTix works with GetYourGuide to connect more of Asia’s experiences to global demand — combining direct merchant relationships across the region with technology that keeps inventory, availability and bookings connected at scale.

At a Glance

GetYourGuide connects with attractions and operators across Asia through GlobalTix’s Channel Manager and distribution network. Products, inventory, availability and bookings flow between merchants and GetYourGuide in real time, supported by GlobalTix’s in-market teams and regional merchant relationships.

The Challenge

Asia offers an enormous and diverse range of travel experiences, but accessing that supply across multiple markets can be operationally complex. Different merchants operate on different systems and processes, while global platforms need inventory and bookings to remain reliable as their regional offering grows.

Scaling across Asia meant solving several challenges:

  • Accessing supply across multiple markets. Building and managing individual merchant relationships across Asia requires significant local reach and resources.
  • Connecting different technology environments. Attractions and operators use different ticketing systems and workflows, making consistent connectivity more complex.
  • Keeping inventory reliable. Availability and bookings need to remain synchronised between merchants and GetYourGuide as transaction volumes grow.
  • Scaling without adding complexity. Expanding into more destinations and experiences should not require a new integration and operational workflow for every merchant.

The Solution

GlobalTix connects GetYourGuide with attractions and operators across Asia through a combination of regional merchant relationships, Channel Manager technology and in-market support. This creates a scalable connection between local supply and GetYourGuide’s global platform.

Direct merchant connectivity

GlobalTix works directly with attractions and operators across Asia-Pacific, helping GetYourGuide access relevant regional supply through established merchant relationships across key destinations.

Connected through Channel Manager

GlobalTix’s Channel Manager connects merchant inventory directly with GetYourGuide, allowing availability and bookings to flow between both systems without relying on manual updates.

Real-time inventory and bookings

Availability stays synchronised as bookings are made, giving GetYourGuide dependable access to bookable inventory while helping merchants manage sales across multiple channels from one place.

In-market expertise at scale

GlobalTix’s teams across Asia work closely with local merchants and understand how individual markets operate, helping bridge the operational requirements between regional supply and a global distribution platform.

The Impact

The partnership gives GetYourGuide a scalable way to strengthen its Asia offering while keeping the underlying connectivity between merchants, inventory and bookings efficient.

The result is a more connected model for regional expansion:

  • More supply, through fewer connections. Attractions across Asia can connect to GetYourGuide through existing distribution infrastructure.
  • Real-time connectivity at scale. Inventory, availability and bookings stay synchronised as more merchants and destinations come online.
  • Faster expansion across markets. Local merchant relationships and in-market expertise help reduce the complexity of entering and scaling across Asia.
  • Infrastructure for continued growth. New supply can be added through an established connection rather than creating separate integrations for every merchant.

Together, this creates a more scalable path for GetYourGuide to grow across Asia — connecting more of the region’s experiences with travellers around the world.

Ready to Scale Your Experiences Offering Across Asia?

Access regional supply, connect inventory in real time and expand across markets — without adding complexity as you grow.

Get in touch with our team →

“Asia is an incredibly diverse market, and scaling supply across the region comes with real complexity. GlobalTix helps bring structure to that landscape, connecting us with reliable, distribution-ready experiences while maintaining the consistency we need at scale.”

GetYourGuide
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